Resume of Catherine Hughes

Here is a list of my skills and abilities available to you

Content Development

• Web Content

In-depth knowledge of –

Nielsen Norman Group
Web Content Accessibility Guidelines (WCAG) 2.1
CopyBlogger/Brian Clark
Google Webmaster Guidelines

• Copywriting

Expertise styles –

Brand Journalist
Business Writing
Feature Writing
Ghost Writing
Lead Generation/Landing Page Copy
SEO Copywriter/Generalist
Storytelling with Humor
Technical Writing

• Editing

Happy to make use of –

Content Marketing Institute
Grammarly
The Associated Press Stylebook
The Chicago Manual of Style

• Blogging

Knowledgeable in CMS –

WordPress
Joomla
Drupal

• Press Copy

Accustomed to utilizing –

Marketwired
PR.com
PRNewswire
PRWeb

• Ad Copy

Proficient in –

Amazon Affiliates
Banner
Display
Facebook Ads
Landing Pages
Media Kits

• Image Content

Competence in –

Article Images
Graphics
Infographics
Optimization
Photography

Tech

• Web Host Management

Can Oversee –

Amazon S3
cPanel Administration
Email Account Setup
Hosting Setup – 1&1
Hosting Setup – BlueHost
Hosting Setup – GoDaddy
Hosting Setup – Media Temple
Hosting Setup – SiteGround
Hosting Setup – Squidix
Website/Blog/eCommerce Setup

• Web Software

Experience building with –

Dreamweaver
Drupal
Joomla
WordPress

• Structures

Won’t cuss at using-

CSS
HTML5
PHP

• Web Conferencing

Capable of managing –

AnyMeeting
Google Hangouts
Zoom

• Operating Systems

Know my way around –

iOSmacOS
Windows 2000 – 10

• Software

Daily I use –

Adobe
Cyberlink Power Director
Google Drive/G-Suite
MSOffice Suite
Photoroom
Photoshop
WampServer

• Project Management Tools

Tools I’ve used –

Asana
FunctionFox
TeamWork
Trello
Wrike
ZenDesk

E-Commerce

• E-commerce Software

Able to build with –

Shopify
WooCommerce
ZenCart

• Shopping Carts & Payment Gateways

Coordinate payments-

1ShoppingCart
Authorize.Net
PayPal

• Page Management

Control & create –

Duplicate Page Detection
Landing Pages
Product Pages & Updates
Product Lifecycle
Unique Product Descriptions

Email Marketing

• Email Contact List Management

Expert at –

Double Opt-ins
Maintaining Proper Permissions
Permission-based Organic List Building
Re-Engage or Remove Inactive Subscribers
Removal of Hard Bounces
Removal of Recurring Soft Bounces

• Newsletter Design Creation

Skilled in Employing –

ActiveCampaign
AWeber
Constant Contact
GetResponse
Infusionsoft
MailChimp
HTML5
CSS Stylesheets

• A/B Split Testing Implementation

Talent for Measuring –

Call-to-Action
Click-through Rate
Content Placement
Conversion Rate
Offer
Open Rate
Personalization
Subject Line

• Email Campaign Execution

Strategic at –

Autoresponder
Clear Call to Action
Goal Setting
Landing Page
List Segmentation
Responsive Design
Subscriber Benefit
Tracking and Conversion

smm

• Manage Facebook Pages

Known for –

Growing 1 FB Page from 720 Likes to over 20K organically in 18 months  Improving 1 FB Page from 9 Likes to over 11k organically in 24 months

• Manage Facebook Advertising

Recognised for –

Click Through Rate (CTR) 1%+, Relevancy Score 7-10, Conversions 20%+, Target Cost per Click (CPC) $1-2.00

• Manage Twitter Presence

Results Driven –

Banner Image
Hashtag Trending
Profile Creation
Scheduling with HootSuite
Scheduling with TweetDeck
Scheduling with Twuffer
Tracking with Crowdbooster

• Pinterest Brand Presence

Design –

Theme-based Mood Boards

• Manage YouTube Video Presence

Improved –

Ad Placement
Channel Creation
Thumbnail Image
Title Creation
Video Editing
Video Uploads

• Visual Graphics Creation for Advertising & Social Media Sharing

Build with –

Canva
Photoshop

sem • seo

• Research

Execute and manage –

Bing Webmaster Tools
Google Analytics
Google Tag Manager
Google Trends
Keyword Research & Specific Keyword Grouping
SEMRush

• Monitor

Love to track –

Bounce Rate
Click Rate
Content Drilldown
Download Activity
Exit Pages
Page Redirects
Popular Pages
Search Engines
Visitor Length
Visitor Paths

• Monetization

Drive income with –

Affiliate Management/Marketing
Bing Ads
Google Adsense
Google Adwords

Testimonials

“Catherine is lovely to work with. We value her attention to detail and high level of professionalism. In all the web projects we have collaborated on with her the one constant has been her honesty about what she sees happening and her dedication to completing our projects on time. Thank you, Catherine, for all of your hard work. You make our online presence shine!”

~L. Peterson, EPJ

“Hiring freelancers is not an easy decision for me as I have concerns regarding the quality of the work and the dependability of the work being completed on time when someone is doing work for me off-site. I’m happy to say Catherine always comes through for me and I trust her judgment. I’m always satisfied with Catherine’s work. She’s a professional, and the best part is she listens to my concerns and anticipates my needs to make sure my sites are regularly updated. I will definitely work with Catherine again, and it’s my pleasure to recommend her skills to business associates.”

~H. Montgomery, FMS

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